Our Works

Hiking Safety - Prepare Well Before Hiking

Client: Agriculture Fisheries and Conservation Department


To carry forward with the momentum of the previously produced video about hiking safety, we adopted a similar tone and manner to dramatically demonstrate the worst scenario of hiking without proper preparation. Starring award-winning Michael Ning, we referenced to realistic case and retold it with humorous connotation to discourage the audience from taking advice from casual hiking KOL for hiking tips.

Apart from the videos, 4 key visuals were developed to demonstrate different hiking tips for the audience.


Creative Development, Multimedia Design & Production


Digital & Social Media Strategy Development & Implementation