Protection of the Personal Digital Keys is not among the most interesting topics to talk about. We could do it the lecturelike way, or we can make it interesting with resonating elements to facilitate message penetration. Mandy Lam reprised her infamous role "大小姐" in our campaign as the resonating element. Altogether with the participation of the then-CEO of HKMA, we have recreated several common online shopping scenarios to reveal it could be absolutely risky to leave one's personal digital keys unprotected in a humourous way and story twist to make sure people would find it interesting to keep watching.
Riding on the same platform, we have invited 9 celebrities to join us to promote the protection of the personal digital keys in the next phase of the campaign, generating altogether more than 3M of view rates on youtube.