When it comes to ICAC, nothing has been more iconic than the (in)famous coffee served by the anti-corruption commission over the past 45 years. Boldly making use of the element as an icon standing the test of time, we reinforced ICAC's determination to continue the mission in spite of the change of time.
Apart from the TVC, several key visuals have been created and adapted to significant OOH placement all over the city.