We are
ADBrownies
Group

Karin doesn't just create campaigns—she curates brand experiences where stories live and communities connect.

As Co-Founder and Head of Creative Services, she has spent 25 years at the forefront of Hong Kong's creative industry. Transitioning from a commercial director to an experienced curator, Karin marries storytelling with physical, participatory engagement. Her signature approach translates complex public messages into intuitive journeys. From the iconic "Big Waster" campaign to the Northern Metropolis liaison centres, her work transforms abstract policy into tangible human connection.

Speaking the language of a creative director, strategist, and curator, she remains, at her core, a storyteller who simply found a larger stage.

Samantha is the dynamic force behind Adbrownies Group, growing the business from a startup into a premier full-service Brand Experience Consulting and Marketing Firm. With a unique blend of strategic foresight and creative vision, she oversees the group's overarching direction, asset investment, and new market development. As CEO, Samantha has successfully led the team in designing numerous award-winning marketing solutions that drive measurable brand value. Deeply committed to social responsibility, she actively serves on various public committees and foundations, dedicating her time and expertise to give back to the community. Beyond the boardroom, she approaches life in vibrant unicorn colors.

A competitive-level swimmer and avid pickleball player, Samantha also enjoys wakesurfing, baking, and hosting feasts, bringing the same high energy and passion to her personal pursuits as she does to driving the agency's continuous business growth.

Sway is a regional digital marketing leader with over 20 years of experience across multinational corporations in Hong Kong, Macau, and Greater China. Backed by sharp commercial instincts, she is a strategic thinker with a proven track record of driving exponential growth across multi‑million‑dollar portfolios. Her expertise spans strategic planning, influencer marketing, e-commerce, and performance analytics. By combining data-driven strategy with a strong pulse on pop culture, Sway ensures brands remain both culturally relevant and commercially competitive.

Beyond the digital landscape, she travels extensively, exploring diverse cultures and embracing mindfulness—principles that shape her leadership style. At home, life is kept lively and grounded by her three beloved Chihuahuas.

As Head of Interactive Multimedia, Joseph embodies a dynamic fusion of engineering precision and artistic intuition. His perspective is shaped by an interplay of Western and Asian cultures, letting him approach projects with a multifaceted lens. Joseph's mind thrives on solving technical challenges with rigorous methodology, while his creative sensibility transforms abstract concepts into elegant digital solutions. Whether architecting intricate systems or crafting immersive narratives, he seamlessly bridges logic and imagination.

As Head of Account Servicing, Tania brings a distinct analytical edge to the vibrant world of marketing. Armed with a degree in Engineering and a robust professional background in Corporate Finance, she offers a highly disciplined, data-driven perspective to account management. This unique foundation allows Tania to strategically align creative campaigns with concrete business objectives, ensuring maximum impact for clients before diving into creative execution.

Outside the fast-paced agency environment, Tania maintains her high energy by staying active on the water and the court. She is an avid wakesurfer and a dedicated pickleball player, thriving on agility and skill. Yet, she is just as happy unwinding and spending quiet, relaxing downtime at home with Pepper, her beloved teacup poodle.

As Head of Finance and Administration, Joe plays a pivotal dual role within the agency, meticulously overseeing both the fiscal health and the operational heartbeat of Adbrownies Group. He is the foundational pillar that ensures while the creative teams reach for the stars, the business operations remain firmly planted on solid ground. Joe's keen eye for logistical efficiency and financial strategy keeps the agency running flawlessly.

When he isn't managing the books, optimizing office logistics, or driving operational excellence, Joe loves singing and traveling the world to explore new destinations. Back at the office, he is the resident entertainer and a fiercely passionate competitor in the annual Halloween costume competition, where his love for performing takes center stage.