Projects

HKMA Lachachu
Redefining Anti-Scam Awareness

Partnering with the HKMA, we launched a bold public education campaign featuring "Lachachu" to combat phishing and financial scams. The campaign utilized iconic character design to transform high-level financial risks into memorable, accessible public awareness messages.

HKMA Anti-scam Campaign 2025 - Student Scam
HKMA Anti-scam Campaign 2025 - Investment Scam
HKMA Anti-scam Campaign 2025 - Job Scam

Client

Hong Kong Monetary Authority

Publish

2025

Project member

Adbrownies
Hopter
Happy Face