Our Works

IFEC "Invest in Yourself" Promotional Video

Client: The Investor and Financial Education Council


With the theme “Invest in Yourself”, we make use of The Chin’s Family (TCF), the popular brand asset of IFEC, to create a love story with the combination of 3D animation and live action shooting. Throughout the fantasy of Chin Jr., the audience will find out the importance of investing in themselves before they actually need to make any investment or manage their finances, which is exactly the reason why the audience should participate in the activities of the Hong Kong Money Month!

The video featuring Lisa Tse was also adapted into a TVC to reach the mass public, while the full version and the key visual were launched on social media and digital channels to encourage the netizens to participate.


Creative Development, Multimedia Design & Production