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Hong Kong Monetary Authority Phishing Campaign

Client: Hong Kong Monetary Authority


To further sustain the publicity following the launch of the Anti-Scam Consumer Protection Charter in a timely manner, the Hong Kong Monetary Authority rolled out a new publicity campaign to promote the new message "banks and large merchants across different sectors commit not to send instant electronic messages asking for personal and credit card information" to the public, and further reiterated the slogan "Beware of fraudulent links (撳 LINK 前 要三思)" as public education.

Creative Development & Video Production