Our Works

Transport Department Bus Safety

Client: Transport Department


In order to achieve the objective of raising passengers’ awareness of the importance of safety on bus and adopting safe travelling behaviour during their bus journeys, a series of programmes for “Bus Safety” campaign are designed for Transport Department to reach targets of Bus passengers, Bus captains and Other road users. A bus mascot 巴士仔 is created to convey the message in different touch points including TV, social media and outdoor advertising.

Creative Development, Multi Media Design & Production


Digital & Social Media Strategy & Implementation